Israel has long been known as the startup nation and even considered one of the most innovative countries in the world, so it’s no surprise that many popular brands have established subsidiaries in Israel. These 10 popular brands have all opened up R&D centers in Israel and are heavily invested in creating jobs and opportunities for Israelis to get to work on some of the latest technologies around today.
Perhaps one of the most popular brands, Nike, donates hundreds of thousands of dollars to various Israel-related groups. They also have a branch in Tel Aviv which employs nearly 1,000 Israelis.
Adidas AG is a German multinational corporation, headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. The company is best known for its Adidas brand footwear. In 2016, Adidas entered into a partnership with Tel Aviv University to create original products from sports science research in Tel Aviv. By 2025, they are aiming to produce 1 million pairs of shoes every year based on technologies developed at TU.
3) Coca Cola
In 2014, Coca Cola’s CEO Muhtar Kent pledged his support to Operation Shatil. Shatil is a joint initiative between Coca Cola and Israeli businessman Elie Wurtman aimed at supporting programs in agriculture, entrepreneurship, hi-tech industry, education and youth leadership. Operation Shatil also seeks to foster better business opportunities for entrepreneurs in both countries.
Microsoft CEO Satya Nadella has been outspoken in his company’s support for Israel. In 2014, he signed a $40 million partnership with Israeli Prime Minister Benjamin Netanyahu to promote STEM education and computer science.
Last week it was announced that Samsung will be building a new technology park in northern Israel. The park will cost $700 million and Samsung is expected to invest nearly $2 billion within ten years. The investment is another step in strengthening our operations in Israel, said Oh-Hyun Kwon, senior vice president of Samsung Electronics. We are deeply committed to innovation and looking for better ways to improve our customers’ experience with cutting-edge technologies.
In October 2014, Cadillac announced a sponsorship of up to $850,000 for activities associated with Israel’s 50th anniversary celebration in 2015. Cadillac described its sponsorship as an expression of the company’s longstanding and unshakable commitment to and support for the State of Israel and its people. During Israel’s 60th anniversary in April 2018, Cadillac donated $1 million to organizations that provide services for veterans and families in need, but did not sponsor any specific event during these celebrations.
L’Oreal is a leading beauty and cosmetics company in Israel. The company has an extensive portfolio of brands, including Maybelline, Lancome, Kiehl’s, Yves Saint Laurent Beauté and Garnier. L’Oreal also offers a Share Socially initiative for its Facebook users, in which they can choose to donate a portion of their online purchase to an organization in need.